Analysis & strategy
Design, UI/UX
Web development
Content
SEO, SEM & web analytics
Operations & supportWooCommerce
We have been specializing in WooCommerce since 2013 and are passionate about the Open Source alternative. Today, almost ten years later, we have turned over every stone and know the platform inside out. Today, no project is big enough and we see many advantages in combining your e-commerce project with both WordPress and WooCommerce.
User-friendly, adaptable and timely
There you have WooCommerce. One of the advantages of WooCommerce is that you can really grow without having to change your technical platform. All the popular integrations are ready to go. You have the world's best CMS in your back pocket to manage content, campaigns, images and SEO. The availability of new well-documented plugins and extensions increases every day - making it possible to build and customize exactly the ecommerce solution you want and need.
How we work with WooCommerce
WooCommerce, like WordPress, is extremely flexible and customizable. It's easy to get wrong and quite difficult to get right. That's why many hours of knowledge and experience are required to avoid running into the ditch. A WooCommerce project requires a good balance between well-written code, the right and appropriate amount of selected plugins and extensions, along with a stable and powerful operating environment.
What functionality and payment methods
Before we hit the ground running and start coding, it's just like any other web project: functions need to be defined and it's good to have a requirements specification at hand. This is actually even more important in an e-commerce project. It's so incredibly technology-heavy, and to avoid misunderstandings or different visions of how something should work or look, we always make sure to describe every view and every flow in detail. If we can get access to a requirement specification from the start, it is of course much easier for us. It is also good to decide from the start which payment service(s) the site will use.
Connection to ERP, CRM or TA systems
Hand in hand with functionality are integrations. An integration can mean a couple of different things, but usually means some kind of connection to an ERP, CRM or TA system. We have experience of integrations with Fortnox, Visma and Unifaun. The integrations always cost some kind of license cost per year to maintain the communication and maintenance between the WooCommerce API and the system's API.
Design and user experience
The difference between building a traditional website and an e-commerce site is the details of the design and user experience (UX). In an e-commerce site, the visitor is usually in a forward leaning position and interacts much more frequently with surfaces, buttons and fields. Design (UI) and user experience (UX) are incredibly important when it comes to e-commerce where every visitor should be converted into a customer. Equally important is conversion optimization (CRO) once the website is launched. If you are interested, you can read more about how we work with design and UX at Tankbar.
Currency, VAT, shipping, categories, attributes, products and variants
There are a lot of one-off settings that need to be made in WooCommerce. We help you with this. A lot needs to be set up and it is important that it is done right from the start.
For example, you might want to set decimals on prices from 2 to 0 to show Swedish prices in a "correct way". But then a problem arises with VAT rounding and there will be errors on the invoices in Klarna. Instead, we trim away so that 99.00 SEK instead shows 99 SEK through a piece of code that is placed in your theme. What about VAT on the shipping? Don't worry, we'll fix it.
Development and implementation
When the functions are specified, the structure is set, the design is approved and WooCommerce is basically configured, it is time to start implementing and programming. We start from a template that we at Tankbar have developed.
Site builders like Visual Composer are now a thing of the past and we rely entirely on ACF Pro and WooCommerce's well-documented hooks and filters to make the customizations we need. Of course, some well-chosen extensions from WooCommerce.com are needed. In some smaller projects, we start from WooCommerce's own basic theme Storefront and make a so-called child theme with the customer's customizations, colors and shapes.
If you want, you can read in more detail how we work with development in WordPress. If you want to read about a project where we've gone all out with WooCommerce, check out our case about Nöjesresor.se.
Operation and maintenance
An e-commerce site requires significantly more performance than a regular website. You usually have a higher pressure in terms of more visitors while you or your colleagues write a lot of changes to the database when working with products, campaigns or orders in the admin / back office.
The site has more complex and advanced functionality and usually some form of integration that runs either in real time or overnight. E-commerce also requires stability and fast response times so that visitors do not leave. Today, in addition to our own server operation, we work with Digital Ocean and Norwegian Servebolt. For us, this is extremely prioritized and important.
We also offer an extended SLA to all our e-commerce customers which we call SLA Gold. With a stable operation and a service and support agreement, you should feel safe with your e-commerce venture with us at Tankbar.
Is it time to develop e-commerce? Feel free to contact us.
