Analysis & strategy
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SEO, SEM & web analytics
Operations & supportSearch engine optimization - SEO
Do you want to increase the visibility of your website in the organic results of search engines? Then search engine optimization (SEO) is one of the most important factors to consider. At Tankbar, we know that keeping track of all aspects of SEO can be an overwhelming task, but we're here to help you along the way.
Why should you work on your SEO?
By working on your SEO, you can improve your website traffic and search engine rankings. This can increase trust in your business, boost sales and help you reach your target audience more effectively. SEO is about creating a website that search engines can understand and rank higher in search results.
Optimizing your website for SEO means making improvements to your website, such as optimizing your pages for relevant keywords and search phrases, improving the link structure and site structure, and creating quality content. By addressing these aspects of your website, you can increase your chances of ranking higher in search engine results.
When are the best times to do an SEO analysis?
- When starting a new web project it is important to do a situation analysis to see what conditions exist and how to optimize the site for the search engines.
- When you start working on your SEO, it's a good idea to do a larger analysis to get an overall picture of your site and its searchability. This can help identify any problem areas and set up a strategy for improvement.
- Ongoing SEO analysis and work is important to keep your site updated and relevant to the search engines. This can help improve search results and keep your site competitive in the long term.
- After redeveloping an existing website or launching a brand new one, it is important to conduct a subsequent SEO analysis to ensure that the site is performing optimally and that any issues that have arisen can be addressed.
What we can help you with as an SEO agency
Keyword Research (keyword analysis)
Early in the process, we do a thorough keyword analysis, looking at how Google sees your website and which keywords are important for your business. We also compile related and semantic keywords to provide an overall picture. All this becomes an important basis for optimizing the site On-page in the next step.
Onpage SEO
An important part of an SEO analysis is on-page optimization, which means optimizing the content and structure of your website to rank higher on search engines. It is a necessary basis for building or adjusting the site and for achieving SEO success. On-page optimization includes suggestions and recommendations on structure, content, images, internal links and other layout. By working with these measures, you can increase your visibility on search engines and attract more traffic to your website.
Technical-SEO
Technical conditions are constantly changing online, and this can affect your website. By conducting a Site Audit every quarter, we can look at all technical aspects and identify possible improvement measures. This way, we can ensure that your website is up to date and optimized for the search engines.
UX analysis
A UX analysis focuses on the user experience on your website and is an important part of improving conversions and customer satisfaction. We go through the site step by step and identify challenges and opportunities to improve user-friendliness. The result is an action plan with concrete recommendations that take into account both design and functionality.
Analytics and tracking
We work with you to review your tools and configure tracking methods, ensuring we have a solid foundation for accurate SEO analysis.
Additional elements we are reviewing
SEO can be complex as it involves a multitude of aspects, from technical elements and website content to links from other websites. We carefully review all these different components to get an in-depth understanding of how your website is performing and where we can make improvements.
How do you stack up against your competitors? Want to keep an eye on how your competitors are doing or see what they've done to rank well for their keywords?
An important part is internal and external links on your website. Both in number and where they go. It is also important that they are intact. We check all this when we do a Site Audit.
Although we do not actively work on building Off-page optimization, it is important to keep track of what inbound links your domain and website have. We look at this and make recommendations on what should be done.
Local SEO, or search engine optimization for local businesses, is a digital marketing strategy that aims to improve the online visibility of businesses in specific geographical areas. By using local search terms and optimized presence on platforms like Google My Business, businesses can rank higher in search results when potential customers search for services or products in their vicinity. Local SEO helps businesses reach a more relevant audience and increase the chance that customers will find them when they need them locally.
Duplicate content can hurt your website's ranking on search engines. We help you find and correct duplicate titles, content and meta descriptions so that Google can properly index your website.
If you work with a large site or e-commerce, duplicate content is something that easily occurs. We will help you find duplicate titles, content and meta descriptions so that you can correct this and thus help Google to properly index your website.
A fast and smooth website is essential for users to stay and for Google to rank your website highly. We can help you improve Pagespeed for both desktop and mobile.
Reporting and meeting
After compiling our insights and proposed actions, we write a detailed report. We then schedule a meeting to go through the report together and discuss the different points. We are open to questions and feedback, and want to ensure that you understand our recommendations and feel confident in the next steps of the process.
Continuous SEO for better results
Working on SEO is important to get noticed and reach your target audience online. But it's not a one-off thing that you can do and then forget about. To achieve and maintain a high ranking on search engines, you need to continuously work on your SEO.
We offer an ongoing SEO approach that allows you to improve your website in several different ways. By implementing actions and providing feedback on a regular basis, we can ensure that your site ranks higher on search engines over time.
Get advice from our SEO specialists
We understand that trying to improve your website can be overwhelming, and it's hard to know where to start or what steps to take. But don't worry, our SEO specialist is here to help you.
With our offer of personalized advice from our SEO specialists, you can rest assured that you will get the help you need to improve your SEO strategy. We are here to guide you through the process and answer all your questions.
Let's work together to improve your website and increase your online visibility, which is appreciated by our clients and gives you an opportunity to keep track of the development of your SEO strategy.
Contact us to take the first step towards increased online visibility!
