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Operations & SupportGoogle Ads – SEM
Promote your business on the world’s largest search engine with us! Reach the right customers at the right time by taking advantage of Google’s capabilities. Google Ads has a major impact on your website and the sales your ads can generate. Google plays a central role, whether you reach your customers through Google Shopping, Remarketing, the Search Network, YouTube, or the Display Network.
Why Advertise on Google?
We all know that when we want answers, find the best deals, or discover new adventures, Google is our most reliable guide. With nearly 7 billion searches every day, Google isn’t just a search engine—it’s a gateway to a world of possibilities—and you can be there, visible to your potential customers when they need you most.
Google Ads isn't just a way to market your business—it's a strategy for growing it. Whether you want to increase sales, attract more visitors to your website, or simply raise awareness of your amazing products and services—we have the tools you need to make it happen.
Some common reasons to advertise on Google are:
- Competitors can be identified by your name
- You don't appear at the top of the search results
- You want to generate more leads, contacts, and bookings
- You want to achieve measurable results from e-commerce or booking systems
Google Advertising Methods
We offer a wide range of advertising options because we understand that every business is unique and has its own goals and challenges. That’s why we tailor our advertising strategies to ensure they align with your specific needs.
Whether you want to increase sales, boost website traffic, build brand awareness, or achieve other business goals, we can create a customized plan that works for you.
Search Ads (Responsive Ads)
Search engine advertising gives you the advantage of appearing even for search terms where your organic ranking may not be optimal. Your ads can also dominate search results and rank higher than organic content, giving you an even greater chance of capturing users’ attention and directing them to your website. With keyword advertising, you not only gain increased visibility but also the opportunity to secure key positions in search results.
Dynamic Ads
A complement to search engine marketing is the use of dynamic ads. These ads can be used on most websites and automatically tailor their ad copy to the specific search phrases they target and the landing pages or page groups you have chosen to promote.
Dynamic ads are a versatile toolkit that can offer several benefits. They can help you appear in search results for specific search terms, including your own company name (if desired), and increase your chances of reaching a broad audience by adapting to relevant searches.
Google Shopping
Google Shopping is an e-commerce platform that lets you display your products directly in Google's search results. It's an effective way to reach potential buyers and increase online sales.
YouTube / Video Campaign
Use videos to reach new and existing audiences. Video advertising has been on the rise for a long time and is becoming increasingly visible on social media and across the web, in both short and longer formats.
We have professional and experienced photo and video producers on our team who can help you create beautifully produced images and videos for your website, social media, and other marketing materials.
With Google Video Ads, you can reach audiences on YouTube, the world’s second-largest search engine, second only to Google. With 2 billion monthly users, there are plenty of potential customers for your marketing to reach, with the ability to target specific audiences.
Performance Max campaigns
Performance Max is an advanced Google Ads campaign type that optimizes your marketing budget to maximize results. It uses machine learning and AI to reach the right, large audience and increase conversions on your website.
This is also the type of campaign you use to promote your e-commerce products. What used to be called Shopping Campaigns is now part of Performance Max. You then promote your products through a feed linked to Merchant Center.
Performance Max uses the following channels: Google Search, the Display and Video networks, YouTube, Gmail, and Google News.
Remarketing
Remarketing is a smart tactic that targets ads at people who have previously visited your website. It gives you a second chance to attract visitors back and increase the likelihood that they will convert into customers or return to your website in Google Ads.
Display Advertising
Use the world's largest display network to drive high volumes of impressions and clicks to your website.
We'll help you define a target audience based on Google's selection and tailor specific audiences to your needs.
Display ads are also a common type of remarketing campaign, where your site can be shown to previous visitors, customers who have abandoned their shopping carts, and other visitors. We can help you set up remarketing lists using Google Analytics 4.
PPC – Pay Per Click
With Google Ads, you only pay for the people who actually show interest by clicking on your ad—not just for your ads being displayed. This means you can reach a broad audience, but you’re only charged when someone takes the step to interact by clicking on the ad.
How do we get started with your Google Ads campaign?
When we take on a new Google Ads project, our first step is always to understand your specific situation and your goals. In most cases, we start from scratch by thoroughly researching your business, your objectives, and your monthly budget. Every aspect of your advertising strategy is then tailored precisely to your situation and target audience.
In certain scenarios, we may also take over the management of an existing campaign. This may occur if previous management has been inadequate or if the campaign has been terminated for various reasons. In such cases, we adapt our strategy to improve results and meet your goals.
Our Approach to Google Ads Projects
Keyword Research (Keyword Analysis)
A thorough keyword analysis is the key to success in Google Ads. We identify the most relevant keywords for your business—including long-tail keywords—and lay a solid foundation for your campaigns.
Create a campaign structure
An effective campaign structure is essential for reaching the right audience with the right message. We design a structure that optimizes your ad content and simplifies the management of your campaigns.
Set up ad groups, ad texts, and ad extensions
We create carefully designed ad groups and customized ad copy that attract your target audience and increase the click-through rate. In addition, we implement relevant ad extensions to improve the ad’s visibility and effectiveness.
Conversion Tracking via Google Tag Manager (GTM)
To measure the campaign's success, we integrate conversion tracking through Google Tag Manager. This provides you with insights into how the ads drive actions on your website and helps us fine-tune your campaign strategy.
Management, Reporting, and Follow-up
Improvements based on experience. Taking on a project, doing the work, and then just sitting back and relaxing is, of course, pretty easy in this digital advertising world. We don’t want to work that way. We want to focus on follow-ups, optimizations, and reviews so that you understand what’s happening as we work to develop your digital presence.
Depending on your goals and contract level, we’ll manage and optimize your account and campaigns.
Campaign Optimization
Here, we refine and optimize your campaigns, ad copy, and ad extensions. Through effective copywriting, relevant keyword targeting, and the use of negative keywords, we build a high CTR for each of your campaigns. Relevance Wins!
Customize relevant landing pages
To get the most out of your Google Ads campaigns, it’s crucial that your landing pages align with users’ search intent. The page should be both engaging and easy to convert on, as this not only increases your engagement rate but also results in a high Quality Score in Google Ads.
To achieve this, it may be necessary to optimize your landing page for search engines (SEO). We can help you with that. We not only offer insights and advice but can also help you revamp and update your page’s content. This way, we ensure that your visitors not only find what they’re looking for but are also likely to take the actions you want them to take.
Read more under Content
Bid Optimization
We optimize your bids to maximize your return on investment. Through careful analysis of campaign data and strategic adjustments to bid levels, we ensure that your ads appear at the right times and to the right audience. The goal is to maximize your visibility and click-through rate while maintaining a cost-effective advertising budget.
Analysis of keywords, negative keywords, etc.
We continuously review and optimize your keyword selection to ensure that your ads appear for relevant searches and avoid unnecessary costs from irrelevant traffic. This is a key component in maintaining high relevance and effectiveness in your campaigns.
Creating Reports with Data Studio
Reports are the window through which we analyze your campaign performance and generate insights for improvement. We create carefully compiled reports using data from Google Ads and Google Analytics 4. These reports give you a clear picture of how your campaigns are performing over time and help us identify opportunities for optimization and growth. We also use Data Studio to more easily communicate campaign performance.
Learn more about Data Studio here
So if you're ready to take your digital presence to the next level …
… and get the absolute most out of your Google Ads investments, we’re here for you. Let’s work together to create campaigns that stand out, attract the right customers, and drive growth for your business.
Contact us today to get started, and let us take care of your Google Ads strategy while you focus on growing your business. Together, we can reach new heights and ensure that every krona you invest in ads delivers results!
Interested in talking about Google Ads? Contact us.
