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Google Ads - SEM

Market yourself on the world's largest search engine with us! Reach the right customers at the right time by utilizing Google's possibilities. Google Ads has great influence on your site and the sales that the ads can generate. Google plays a central role whether it is through Google Shopping, Remarketing, the Search Network, Youtube or Display that you reach your customers.

Why advertise on Google?

We all know that when we want answers, find the best deals or discover new adventures, Google is our most trusted guide. With nearly 7 billion searches every day, Google is not just a search engine, it's a gateway to a world of possibilities - and you can be there, visible to your potential customers when they need you most.

Google Ads isn't just a way to advertise, it's a strategy to grow your business. Whether you want to increase sales, attract more visitors to your website, or simply spread awareness of your great products and services, we have the tools to make it happen.

Some common reasons to advertise on Google are:

  • Competitors appear on your name
  • You do not appear at the top of the search results
  • You want to get more leads, contacts and bookings
  • You want to get measurable results from e-commerce or booking systems.

Google advertising methods

We offer a wide range of advertising methods as we understand that every business is unique and has its own goals and challenges. Therefore, we customize our advertising strategies to ensure they are in line with your specific needs.

Whether you want to boost sales, increase website traffic, build brand awareness or achieve other business goals, we can create a tailored plan that works for you.

Keyword ads (Responsive ads)

Keyword advertising gives you the advantage of appearing even on keywords where your organic ranking may not be optimal. Your ads can also dominate the search results and rank higher than the organic content, giving you an even greater chance of capturing users' attention and driving them to your website. So with keyword advertising, you not only get more visibility, but also the opportunity to take over important positions in the search results.

Dynamic ads

A complement to keyword marketing is the use of dynamic ads. These ads can take advantage of most websites and automatically adapt their ad texts to the specific search phrases they target and the landing pages or page groups you have chosen to promote.

Dynamic ads are a versatile toolbox that can have several benefits. They can help appear in search results for specific search phrases, including your own company name (if desired), and increase the chance of reaching a wide audience by adapting to relevant searches.

Google Shopping

Google Shopping is an e-commerce platform that allows you to display your products directly in Google search results. It is an effective way to reach potential buyers and increase online sales.

Youtube / Video campaign

Use videos to reach new and old audiences. Video advertising has been on the rise for a long time and is increasingly visible in social media and around the web in both short and long formats.

We have professional and experienced photo and film producers under our roof who can help you get beautifully produced images and films for your website, social media and other marketing.

With Google Video Ads, you reach out on Youtube, which is the world's second most used largest search engine, only after Google. With 2 billion users per month, there are many customers for your marketing to reach with the possibility of specific targeting.

Performance Max campaigns

Performance Max is an advanced Google Ads campaign type that optimizes your marketing budget to maximize performance. It uses machine learning/AI to reach the right and large audience and increase website conversions.

This is also the campaign type that you use to promote your e-commerce products. What was previously called Shopping Campaigns is now included under Performance Max. You then market your products via a flow linked to the Merchant Center.

Performance Max uses the following channels: Google Search, the Display and Video networks, Youtube, Gmail and Google's news feed.


Remarketing is a smart tactic that targets ads to people who have previously visited your website. It gives you a second chance to attract back visitors and increase the chances of them converting into customers or returning to your in Google Ads.

Display advertising

Use the world's largest display network to bring many views and clicks to the web.
We help you define an audience based on Google's selection and tailor specific audiences.

Display is also a common campaign type for remarketing where your site is allowed to be shown to previous visitors, customers who have left the shopping cart and other visitors. We can help you set up remarketing lists via Google Analytics 4.

PPC - Pay Per Click

On Google Ads, you only pay for the individuals who actually show interest by clicking on your ad, not for your ads being shown. This means you can be exposed to a wide audience, but you are only charged when someone takes the step to interact by clicking on the ad.

How do we get started with your Google Ads advertising?

When we take on a new Google Ads project, our first step is always to understand your specific situation and goals. In most cases, we start from scratch by carefully exploring your business, your objectives and your monthly budget. Every aspect of your ad strategy is then precisely tailored to your situation and target audience.

In some scenarios, we can also take over the management of an existing campaign. This can happen if previous management has failed or if the campaign has been terminated for various reasons. In such cases, we adapt our strategy to improve results and meet your objectives.

Our approach to Google Ads projects

Keyword Research (keyword analysis)

A thorough keyword analysis is the key to success in Google Ads. We identify the most relevant keywords for your business, including long-tail keywords, and create a solid foundation for your campaigns.

Create campaign structure

An effective campaign structure is essential to reach the right audience with the right message. We design a structure that optimizes your ad content and simplifies the management of your campaigns.

Setting up ad groups, ad texts and ad extensions

We create carefully designed ad groups and customized ad texts that attract your target audience and increase click-through rates. In addition, we implement relevant ad extensions to improve ad visibility and effectiveness.

Conversion tracking through Google Tag Manager (GTM)

To measure campaign success, we integrate conversion tracking through Google Tag Manager. This gives you insights into how the ads drive actions on your website and helps us fine-tune your campaign strategy.

Management, reporting and monitoring

Improvements based on experience. Taking an assignment, making an effort and then just sitting back and relaxing is of course quite easy in this digital advertising world. We don't want to work like that. We want to work with follow-up, optimizations and reviews so that you understand what happens when we work and develop your digital presence.

Depending on your ambition and contract level, we make sure to manage and optimize your account and your campaigns.

Optimization of campaigns

Here we further develop and adjust the campaigns, ad texts and ad extensions. Through good copy, relevant keyword matching and use of negative keywords, we build a high CTR for your respective campaigns. Relevance For The Win!

Customize relevant landing pages

In order to get the best out of your Google Ads campaigns, it is crucial that your landing pages are in harmony with users' search intent. The page should be both engaging and easy to convert on, as this not only increases your engagement level but also results in a high Quality Score in Google Ads.

To achieve this, it may be necessary to optimize your search engine landing page (SEO). We can help you with this. Not only do we offer insights and advice, but we can also help you rework and update your site's content. This way, we ensure that your visitors not only find what they are looking for, but are also inclined to take the actions you want them to take.
Read more under Content

Optimization of bids

We optimize your bids to maximize the return on your investment. Through careful analysis of campaign data and strategic adjustment of bid levels, we ensure that your ads are seen at the right time and for the right audience. The goal is to maximize your visibility and click-through rate while maintaining a cost-effective advertising budget.

Analysis of keywords, negative keywords etc

We continuously review and optimize your keyword selection to ensure that your ads appear for relevant searches and avoid unnecessary costs on irrelevant traffic. This is a key component in maintaining high relevance and effectiveness of your campaigns.

Creation of reports with Looker Studio

Reports are the window through which we analyze your campaign performance and create insights for improvement. We create carefully curated reports using data from Google Ads and Google Analytics 4. These reports give you a clear picture of how your campaigns are performing over time and help us identify opportunities for optimization and growth. We also use Looker Studio to more easily communicate campaign performance.
Learn more about Looker Studio here.

So if you are ready to take your digital presence to the next level...

... and get the absolute best out of your Google Ads investment, we're here for you. Let's work together to create campaigns that stand out, attract the right customers and grow your business.

Contact us today to get started and let us take care of your Google Ads strategy, while you focus on driving your business forward. Together we can reach new heights and ensure that every penny you invest in ads pays off!

Interested in talking Google Ads? Get in touch with us.