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GA4 - Event tracking

Take advantage of all the opportunities offered by the digital world. In the rapidly changing digital era, tracking and analytics are key to online success. Our tracking specialists are here to help you maximize your digital presence and gain insights that drive your website to new heights.

Optimize your website with tracking and GA4

At Tankbar, we make sure your website is performing at its best. We specialize in setting up tracking tags, pixels and events to monitor the performance of your website. This is of utmost importance to provide a basis for improvement and optimization. Let us give you a closer look at how we work with tracking and why it is so important.

Why tracking is crucial

Tracking is fundamental to understanding your website performance and your visitors' behavior. It gives you valuable insights into what works and what can be improved.

Here are some reasons why you should use tracking:

  • Measure the results: With proper tracking, you can measure and evaluate your website content and campaigns. It gives you concrete numbers to work with.
  • Optimize conversions: By analyzing visitor behavior, you can optimize your website to increase conversions and goal achievement.
  • Personalize marketing: Tracking gives you insights into your target audience, helping you create more targeted and effective marketing.

Tools we can help with

Google Tag Manager

We use Google Tag Manager (GTM) as a powerful tool to set up and manage tracking on your website. GTM acts as the hub for all tracking tags and allows us to customize tags, triggers and variables to match specific pages and events on your website. This makes it possible to implement both simple and advanced tracking solutions.

Google Analytics 4 (GA4)

GA4 is the premier platform for analyzing website data. We integrate GA4 with tools like Search Console and your Google Ads account for a more comprehensive insight into your website's performance. Our tracking methods are always implemented via GTM, giving us full control over the data collection.

Google Search Console

We not only use Google Analytics 4 (GA4) to analyse website data, but also Google Search Console to optimize your visibility in search results. By integrating Google Search Console with our tracking methods and Google Tag Manager, we gain full insight into how your website performs on search engines. This helps us to improve your website performance and online visibility.

CookieHub - For proper handling of cookies

Not only do we take responsibility for optimizing your website's performance and tracking, but we also place the utmost importance on proper cookie management with CookieHub. Integrating CookieHub with our tracking methods and tools gives us full control over how cookies are used on your website. This helps us ensure that your website meets the latest data protection requirements and provides users with a transparent and secure online experience.

Facebook Pixel

Whether you are considering advertising on Facebook or not, the inclusion of a Facebook Pixel on your website can be very valuable. We also integrate this pixel with GTM and can create advanced tracking events to optimize your presence on Facebook Ads Manager.

Event tracking for deeper insights

To get a complete picture of your visitors' behavior, we go one step further by creating event tracking. This means that we define and track specific events, such as clicks on links, buttons and forms. This detailed data helps you understand how visitors interact with your website and can be used to make critical improvements.

Recording sessions and heatmaps

We go even deeper by studying recorded screen sessions, making it possible to analyze user behavior and identify bottlenecks in the conversion process. Heatmaps provide visual feedback on how visitors navigate and interact with your website, which can guide you to better design choices.

E-commerce tracking

If you run an e-commerce business, properly configured e-commerce tracking through Google Analytics 4 is essential. We help you integrate this with your advertising and campaigns so you can easily measure your return on investment (ROI).

Looker Studio - Automatic statistical reports

We also offer monthly statistical reports that give you at-a-glance information on your website performance. Together we identify the most relevant data and values worth following up on, making it easy to keep track of your website development.

Google My Business

Google My Business is a critical platform for businesses that want to make a strong impression at the local level. It allows you to easily share important information with potential customers directly on the Google search results page, increasing your business's visibility and trust online.

Other analysis tools

We at Tankbar are not limited to just Google Analytics 4 (GA4). We understand that different businesses have different needs when it comes to web analytics, which is why we are flexible in integrating and working with different analytics tools that best suit your business. With our broad expertise and technical know-how, we can tailor tracking solutions to suit your unique goals and needs.

We aim to be your trusted partner when it comes to web analytics and tracking, and we are ready to customize our work to meet your specific requirements and goals. Let's explore the different analytics tools together and find the best solution to drive your website forward.

Get advice from our tracking specialists

When it comes to effectively implementing and managing tracking on your website, it can be a challenge to navigate. It's not always obvious where to start or what steps need to be taken. Don't worry though - our tracking specialist is here to support you.

Through our personalized advice from our tracking specialist, you can be sure that you will receive the help and guidance needed to develop and improve your tracking strategy. We are available to answer your questions and guide you through the entire process.

Let's work together to optimize your tracking and ensure you collect the most relevant data to drive your website forward. Our expertise is highly valued by our clients and allows you to be in full control of your tracking efforts.

Optimize your website performance - contact us.