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Content strategy

We create a strategy tailored to your business and your target audience. By combining our expertise with your unique vision and challenges, we can help you maximize your digital potential and achieve the results you want.

Why do you need a content strategy?

A content strategy is about planning, creating and distributing content in a way that is targeted and results-driven. It involves understanding your target audience, their needs and interests, and delivering relevant and valuable content that engages and converts.

A well thought out content strategy will help you to:

  • Building a brand
  • Increasing visibility
  • Creating engagement
  • Understanding and following trends
  • Achieve business objectives

Flexible and constantly updated strategy

A content strategy is a dynamic and constantly evolving plan. It is designed to be flexible and adaptable, with regular evaluations and adjustments based on performance and changing business objectives. By having a clear and thoughtful content strategy, an organization can build and maintain a robust online presence, create a strong connection with its target audience, and successfully achieve its overall goals.

What does a content strategy include?

Objectives and vision

A content strategy sets out the goals and vision for the content. What is the purpose of the content and how does it contribute to the realization of your overall vision? Objectives can include increasing brand awareness, generating leads, increasing sales and improving customer loyalty, all in line with the overall vision of your organization.

Target groups and personas

Understand your target audience thoroughly. This means identifying their needs, preferences, pain points and behavioral patterns. The better you know your target audience and their personas, the more relevant content you can create.


The media mix is where you decide which channels and platforms to use to distribute your content. It includes the choice of social media platforms, email marketing, website, blogs and other channels. The media mix should be adapted to your target audience and content format. By creating an effective media mix, you can ensure that your content reaches the right audience at the right time and place.

Key messages and tonality

The strategy should include guidelines on key messages and tone. What does the organization want to communicate and how should it be expressed? Do we have different expressions in different media.

Search optimization (SEO)

The strategy should also include SEO strategy to ensure that the content is optimized for search engines. You can read more about search engine optimization here.

Measurement and evaluation

An important part of the content strategy is to define key performance indicators, KPIs, and how the content will be measured and evaluated. This could include tracking traffic, conversion, shares, comments and other relevant metrics.

Additional elements of a content strategy

Current situation analysis

Before you can create a content strategy, it is crucial to understand the current landscape. Situational analysis is the process of evaluating your existing digital presence, including website performance, existing content and social media strategies. It's like taking a photograph of your brand's digital state right now. By conducting a thorough situational analysis, you can identify strengths and weaknesses and discover opportunities and threats that will affect your content strategy.

Competitor analysis

To differentiate yourself from the competition, you need to understand what your competitors are doing. Competitor analysis involves studying and evaluating your competitors' digital activities and content strategies. This includes identifying their strengths and weaknesses, which can inspire you to differentiate your own content. By analyzing your competitors, you can also identify which areas are underutilized and could represent opportunities for your brand.

Content calendar

A content calendar is a scheduled plan that indicates when and where content will be published. It helps to create a structured and regular presence.

Budget and resources

We define the budget and resources required to implement the content plan. Which employees or departments are involved, what tools are needed, spending on content creation, budget for ad spend - the amount spent on marketing, and so on.

Crisis plan

It acts as a safety net, ready to deal with unforeseen events or negative situations that may arise from your digital presence. A well-developed crisis plan clearly defines roles and responsibilities, provides guidelines for communication, and helps you quickly and effectively manage any crisis that could affect your brand or online reputation. Having a crisis plan in place shows that you are prepared and committed to protecting your business and your audience's trust, even in times of adversity.

Content strategy

Need help with content? Get in touch with us.