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UX research

With UX research, we create a website that not only looks appealing but also works flawlessly and engages visitors. We put the user in focus, collecting data and insights to ensure that every aspect of the website is optimized for a superior user experience.

Focus on the user

Many times when a new website is created, the client comes up with their own ideas about how it should look and function. These visions are an expression of commitment and ambition. We turn these visions into reality - and this is where UX research plays a crucial role.

With UX research, we put the user at the center of the design process. We not only strive to create a website with an appealing aesthetic, but also ensure that it works flawlessly and engages visitors deeply. We look beyond prejudices and assumptions and collect data and insights that help us create a website that exceeds users' expectations. It's all about making a user-friendly and engaging experience that not only appeals to the sender but, above all, produces satisfied and loyal users.

UX planning Tankbar Digital agency, Web agency

Why is it so important to start a project with UX research?

When it comes to initiating and implementing a project, it is often wise to start with UX research. There are several strong reasons why this is a crucial step in the development process.

Some of the key benefits are:

  • Understanding users' needs and preferences
  • Minimizing risk at an early stage
  • Avoid costly changes later in the project
  • Save valuable time and resources
  • Create a product design that is more targeted and user-friendly.
  • Avoiding misunderstandings and ambiguities
  • Increase the chance of desired conversions
  • Create a common ground for understanding within the team and other stakeholders.
  • Enable continuous improvement and adaptation after launch.

Elements of our process

In UX research, there is no one-size-fits-all approach. Just as every project is unique, we customize our approach and the specific elements of UX research for each individual assignment. This flexible and adaptable approach is key to creating a user experience that is tailored to your project.

Personas and user scenarios

By creating detailed descriptions of different user types and their expected interactions with your website or application, we can better understand and target our design decisions in a way that directly benefits your users. This helps us create a more targeted and user-friendly product.

Usability testing and user observations

We conduct usability tests and user observations to ensure that your digital product is intuitive and easy to use. By observing real users as they interact with your website or application, we can identify any problem areas and make the necessary adjustments. This is a central part of our quest to create a superior user experience.

Interviews and Surveys

To gain in-depth insights into users' needs and preferences, we conduct interviews and surveys. Through interaction with users, we collect qualitative feedback that helps us adapt and improve the product. These insights are invaluable when it comes to creating a product that truly resonates with your target audience.

A/B Testing

A/B testing is a method we use to compare different design and content variations to choose the most effective one. By conducting controlled experiments, we can optimize different parts of your website or application to maximize user engagement and conversions. This helps to ensure that your digital product performs in the best possible way.

Customer journeys and site structure

After the initial efforts, it is time to start looking at how this will be put together. A first proposal for a new site structure is set up by us in a digital tool. You will receive an invitation to a shared view where we can discuss and comment together. For more in-depth projects or applications, it is particularly important to have a detailed flowchart.

In connection with the site structure, we also address the website's various conversion points and goals. A sitemap, site map or site structure shows the overall cornerstones, which is of course very important for the design and content work. When we weave in the UX research, target groups, visitor types and SEO data, we get an overall picture of how visitors need to move through the site, from different entrances and landing pages to different goals and completely different unique customer journeys.

Projects where we helped with UX research



Tankbar has worked with Nöjesresor since 2017 and over the years it has developed into one of our closest and most fun collaborations. Nö is today one of the Nordic region's leading tour operators in event packaging.

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Artkampen medal


Challenge yourself and your friends. This year we've filled Artkampen with lots of fun achievements. Complete them and you'll get cool rewards that you can proudly show off! Plus, everyone who registers their first catch gets a free ice cream sent to them by SMS.

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