Analysis & strategy
Design, UI/UX
Web development
Content
SEO, SEM & web analytics
Operations & supportSEO and keyword analysis
We don't guess at decisions. Our SEO specialists prepare the basis for building your website or application. This includes search behavior, target groups, demand and conversion points.
Situation analysis for the launch of a new web project
By reviewing your existing website and exploring the competitive landscape, we can identify potential challenges and opportunities that lie ahead. This initial effort serves as a starting point for the entire process and helps us create a customized strategy to optimize your website for the search engines.
Our SEO analysis is in different stages and includes everything from :
- Kayword research (Keyword analysis)
- Competitor analysis
- Content analysis
- Reporting and meeting
We start the project with:
- You will have a contact person with us that you can always turn to. You will also have direct contact with our SEO specialist.
- We define a new project in our various SEO tools.
- We collect the email addresses that will be the recipients of feedback and investment reports.
- We check settings in Google Analytics 4, Tag Manager and Search Console.
Keyword research (keyword analysis)
In our keyword analysis, we start by delving into your own keywords, which is the cornerstone of understanding and optimizing your online visibility.
We are reviewing:
- Gather all your keywords that you are ranking for today: This gives us an excellent starting point and helps us identify the areas where you already have strong positions and the areas that require improvement.
- Analyzing selected keyword categories: Our analysis also extends to a careful review of selected keyword categories that are most relevant to your industry and target audience.
- Analyzing selected pages: We also go deeper by analyzing selected pages on your website to ensure they are optimized for the selected keywords.
- Position distribution: To give you a comprehensive overview of your position in the search results, we analyze the position distribution of the top 100 keywords that generate traffic. We segment these keywords into three critical categories, which include top positions (#1-3), significant positions (#4-10) and other positions (#11-100).
Competitor analysis
Knowing your competitors and how they perform online is an important part of the SEO process. By analyzing your competitors' websites, you can discover the strengths and weaknesses of your own strategy. This allows you to differentiate yourself and find unique ways to reach your target audience.
We are reviewing:
- Map your performance against up to 10 competitors on your chosen keywords.
- Documents the competitors' keywords they are ranking for today.
- Positional distribution compared to your competitors.
Content analysis
An in-depth content analysis is fundamental to planning an effective web structure. By reviewing current content, we identify gaps and opportunities. This analysis guides how we create a sitemap and structure your website. We also review internal linking to make navigation smooth and improve SEO. This process creates a strong foundation for your website.
Reporting and meeting
After we have conducted a thorough analysis and compiled a comprehensive report on your website's performance, the next step is to review the results and the structure of the report together. The report will be the basis for how we will work with the content in the best possible way in the future.
Post-launch follow-up
After the launch of your new website, follow-up and SEO analysis is essential to ensure performance and continuous improvement. We carefully evaluate how your website performs in the new landscape and take steps to maximize its success.
If you are interested in exploring SEO analysis in more depth and discovering our wider range of SEO services, including Technical SEO and ongoing web analytics, we suggest you read more on the Search Engine Optimization page. There you will find detailed information on how we can optimize your website for the best possible performance and results. We look forward to helping you with all your SEO needs.
Projects where we helped with SEO analysis
Want to do the groundwork? Get in touch with us.
