Analysis & strategy
Design, UI/UX
Web development
Content
SEO, SEM & web analytics
Operations & supportSveriges Annonsörer
Needs and wishes
The previous site had a messy structure and it was difficult for users to find the content they have through their membership. There were some technical concerns and an old API integration with their CRM.
What if
The aim was primarily to get rid of the old/current website, which did not match how Sveriges annonsörer wanted to look and present itself. The start page had a basic idea, while the link structure, content and other templates were unstructured and based on old structures.
UX Resarch
We did our own in-depth research on this. In particular, we saw on recordings how several technical pieces were failing and causing frustration.
There was also a good set of basic material that had been developed, looking at customer journeys, target groups, needs and wishes of the members. Together, this formed the basis for the future structure and which parts we needed to highlight.
A new look
The UX/UI work became a slightly bigger job than we had originally thought. Colors, fonts and logo remain. However, we have loaded a few more complementary colors in the graphic profile for the web. We have developed a completely new look and block design and a complete UI kit for all parts of the web. All in order to simplify, refine and modernize to better suit the target group in 2021.
Imagery
We developed a mood board and imagery early on to better convey a sense of people in relation to technology, inclusion and warmth. At the same time, a sense of transparency and ethics. The images are selected by Sveriges Annonsörer with this imagery in mind.
Copy
All text is written by Sveriges Annonsörer and some service pages, training courses, etc. have well-written texts and fact boxes. The site is driven by a well-functioning structure of articles, guides, news, etc. that the various editors and staff of the Swedish Advertisers write and produce.
WordPress
The site is based on WordPress. The aim was to create better and simpler tools for disseminating knowledge. It should be easy for web editors to combine different types of content and functions on the subpages.
What was the outcome of the project?
Greater internal commitment Better and easier tools for disseminating knowledge. Fewer support cases. Positive feedback from users. "Nice site". More professional brand. As an organization, Sveriges Annonsörer has risen many steps in competition with other similar organizations.
What the customer says
"Working with Tankbar is a real boost! It's a great team with awesome skills. They are responsive, work quickly and come up with good solutions. Our remake of the website was bigger than we first thought, but the work felt easy because we very quickly spoke the same language. Both we and our members are very satisfied with the structure, function and appearance of the new website."
