Analysis & Strategy
Design, UI/UX
Web Development
Content
SEO, SEM, and Web Analytics
Operations & SupportSvenska Kulturpärlor
Svenska Kulturpärlor – A modern digital experience for three historic destinations
The Assignment
Tankbar was commissioned to develop four new websites for Svenska Kulturpärlor —one for the group and one for each facility. The goal was to create a more cohesive, efficient, and sales-driven digital ecosystem. The solution is based on a shared technical platform focused on performance, SEO, and conversion, tailored to each facility’s unique needs.
From Analysis to Launch—A Holistic Approach
The project began with a thorough preliminary study in which we mapped out target audiences, customer journeys, and existing technical systems. Through workshops, we identified areas for improvement in structure, content, SEO, and user experience. This analysis served as the foundation for how each facility’s unique character would be highlighted within a common digital framework.
Throughout the project, we took a holistic approach—from strategy and UX to development, content, and launch. Through close collaboration, clear milestones, and a cohesive design and coding framework, we ensured both effectiveness and long-term sustainability.
Efficient Management with WordPress
To simplify management and create a long-term, sustainable solution, the sites were built in WordPress using a shared Multisite structure. This enables centralized management, the reuse of content and features, and a unified login.
Design and Development
Based on new wireframes and prototypes, we developed a design that conveys the brand’s sense of quality, history, and hospitality. With modern UX and a responsive structure, we created a user experience that works seamlessly on both mobile and desktop.
We built a shared design system with components such as forms, buttons, typography, and iconography—to ensure a consistent and sustainable visual identity. The websites were developed with a particular focus on performance, accessibility, and SEO.
SEO and Digital Marketing
We conducted a thorough SEO optimization of all websites, with a particular focus on structure, metadata, and tracking via Google Tag Manager and Google Analytics.
To make it easy to track results and make data-driven decisions over time, we created custom dashboards in Looker Studio—an effective tool for visualizing traffic, goals, and conversions in a clear and organized way.
Content Creation with a Sense of Place
In addition to design and development, Tankbar was also responsible for content creation, from adapting existing material to publishing the finished pages. This included editing text for tone and SEO, managing images for the web, and ongoing updates.
Strategic Marketing
In parallel with the web project, we have been continuously responsible for Svenska Kulturpärlor’s marketing across multiple channels—both digital and physical. This work has included paid advertising on social media and through Google Ads, with a focus on each site’s unique character and seasonal needs.
We’ve also produced newsletters, created printed materials such as brochures and sidewalk signs—and painted a bicycle for Gripsholms Bageri & Konditori, with the goal of spreading the scent of fresh-baked goods through the streets of Mariefred. Through campaigns tailored to business goals and the season, we’ve consistently driven foot traffic, boosted booking volumes, and enhanced the brand experience.
Photography and Video for a Cohesive Visual Identity
To create a consistent visual style across all digital channels, we have produced photo and video content for all of our facilities, focusing on the unique atmosphere of each location.
Tankbar is responsible for editing both videos and images, tailored for use on social media, in newsletters, and on websites. The result is a library of images and videos that simplifies communication and enhances the experience—both digitally and in person.
A shared website for a unified destination
The websites for Gripsholms Bed & Breakfast and Callanderska Gården were merged with Gripsholms Värdshus to create a clearer and more cohesive destination. This simplifies the visitor experience, streamlines management, and strengthens joint communication.
The Results
Four new websites with a common structure and a distinct identity, designed to reflect the unique character of each site. The solution includes the main website for Svenska Kulturpärlor, as well as the websites for Gripsholms Värdshus, Dufweholms Herrgård, and Södertuna Slott.
Together, they simplify the day-to-day work of the marketing and sales teams, enhance the visitor experience, and strengthen the digital presence—both collectively and for each individual destination.
What Customers Say
"Tankbar has helped us take a major step forward digitally. With newly built websites that truly reflect our properties and make it easy for guests to find what they’re looking for, make reservations, and feel welcome even before they arrive, we’ve created a digital experience that both converts better and feels more personal. Together, we’ve also developed our social media presence with warmer content and a clearer voice, while advertising through Google Ads ensures we’re visible where our guests are actually searching. The photos and videos have given us a visual language that captures both the atmosphere and the character of our gems. Perhaps the best part is that everything comes together—the website, images, text, and tone—and that it’s all imbued with the hospitality we want to convey. Tankbar has understood who we are and succeeded in translating that into the digital realm."
