Much of the customer journey in this industry and segment that Kila möbler is in is about the discovery phase - explore, filter, sort. We developed new product cards with a more elaborate strategy on temporary and fixed tags and attributes.
Before putting on our expert hat and thinking too much, we conducted a feasibility study consisting of:
The pre-study clearly clarified all the challenges and problems that existed based on the different customer journeys and depending on the type of product visited. But above all, the complexity of many things to consider, different combinations, possibilities and choices.
That was the basis of the assignment - to solve the flow in the best possible way based on all possible scenarios, both desktop and especially mobile.
Many product types and product groups are made up of multiple components, and these components may in turn contain additional choices. We wanted to optimize the experience so that it was identical whether you visited the site on desktop during the day or from your mobile phone in the evening. You would easily find and get the same experience.
The result was to present choices in what we call fly-ins. A way to visualize information, images, prices in a flow that is relevant to the moment but does not affect the initial overview.
An iterative and ongoing design process
Throughout the project, ideas and implementations were challenged and refined. Our continuous insight and analysis work gave us and continues to give us insight into the entire user experience on kilamöbler.se. From the first visit and search for products to the purchase process and recurring visits.
We understand that every step of the customer journey is important and are continuously working on improving and adapting e-commerce to meet users' needs and expectations.
In autumn 2022, we made sure to modernize the solution we implemented in 2020. Category pages, filtering and facets got a facelift and sewed the whole user experience together in a good way.
Since 2013, Kilamöbler.se is powered by WooCommerce together with integrations with several systems and APIs.
Large parts of the site also use modern technologies such as:
Tankbar has worked continuously with Kila Möbler's development for several years. The project has clear roadmaps for every six months, which has resulted in several major releases in recent years:
2020 (spring) - Rebuilding search, category pages, facets and filtering to React and APIs
2020 (fall) - Rebuild the entire WooCommerce theme from scratch with better structure of assets and dependencies.
2021 (fall) - Large UX project with analysis of the entire website with focus on the product page including design work to review the entire purchase flow.
2022 (spring) - Redesign of all product pages, product types, purchase flows and new shopping cart.
2022 (fall) - UX/UI work on category pages and filtering including development.
2023 (spring) - UX/UI work on checkout and POS including development.
"We have been working with Tankbar for many years and during that time have worked continuously with the web and e-commerce and run several major projects together. Tankbar turns what we can only convey in words into reality. They are responsive, work proactively and come up with many of their own ideas and solutions. In addition to improvements, they help us with maintenance, choice of suppliers and ensure that no part of e-commerce is left behind."