Analysis & strategy
Design, UI/UX
Web development
Content
SEO, SEM & web analytics
Operations & supportBrand Marketing Sweden – New Website and Training Platform with a New Brand Identity
The project included further development of the website, a domain name change, and the development of a digital training platform for members and companies.
Background
Brand Marketing Sweden offers training, networking opportunities, guidance, and resources for professionals in marketing and communications.
The digital platform serves several important functions. It acts both as a showcase for potential members and as a platform for knowledge, training, and member content.
In connection with the name change, the new identity needed to be implemented digitally while simultaneously further developing the structure, content, and user experience. The domain change from sverigesannonsorer.se to brandmark.se also placed high demands on SEO, technology, and quality assurance to ensure a smooth transition.
The Goal
The goal was to create a cohesive digital platform that clearly reflects Brand Marketing Sweden’s new identity and makes it easier to find the right content.
At the same time, the training program needed a modern and scalable platform where participants could easily complete courses, track their progress, and access their certificates.
Structure and Content with a User-Centric Approach
The project began with an analysis of content, structure, and user needs. Through SEO analysis, keyword analysis, and work on the information architecture, a clearer structure was created that makes it easier to find the right content.
Particular emphasis was placed on navigation, content organization, and the most important user paths for both members and prospective members to find the right content.
A New Identity in Digital Form
The new visual identity was implemented throughout the website with the goal of creating a clear and consistent look.
Colors, components, and content areas were tailored to strengthen the brand while keeping the user experience simple and accessible.
An educational platform for knowledge sharing
As part of this initiative, a digital learning platform was developed where members can access Brand Marketing Sweden’s microcourses on topics such as strategy, marketing law, generative AI, and B2B marketing.
The platform also handles certifications and corporate training, with support for knowledge tests, diplomas, certificates, and tracking participants’ progress. Group features allow companies to invite multiple participants and monitor their progress over time.
At the same time, automated communication and administrative workflows give Brand Marketing Sweden better opportunities to track participants’ activity and further develop its training offerings.
Flexible WordPress Solution
The technical platform was further developed using WordPress, with flexibility and future needs in mind.
The solution is based on Gutenberg blocks, updated templates, and enhanced integrations. Particular emphasis was placed on functionality and integration with Lime CRM to ensure that member management and existing workflows continue to operate seamlessly.
At the same time, quality assurance was performed on key features such as member management, course registration, events, forms, and content accessible only after logging in.
A smooth transition to the new brand
In connection with the launch, extensive work was carried out on SEO, domain migration, and technical quality assurance.
The work included, among other things, redirect management, Search Console, structured data, analytics tools, and verifications to ensure a smooth transition to the new brand without losing visibility or functionality.
A New Identity in Digital Form
Brand Marketing Sweden now has a cohesive digital platform where the website, member features, and training programs work together under a single brand.
The new solution makes it easier to find the right content, access training courses, and manage member-related services. At the same time, it provides a stable technical foundation that lays a solid groundwork for continued development.
