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Operations & SupportArtkampen – Sweden's Coolest Fishing Tournament
Unlockable achievements for an engaging experience
By completing specific goals, users can unlock achievements, each with a unique medal. Along with these achievements, users also receive new, unique profile customizations, such as animated avatar effects and background images.
Top List for Competitive Athletes
Artkampens Leaderboards are a central part of gamified design and play a crucial role in promoting user engagement and motivation.
Animated avatar effects create a sense of dynamism
We developed and created a wide variety of both animated and static avatar effects and background images that allow users to create their own unique profiles.
Contests within the competition
Sportfiskarna ’s brief for this year’s edition of “ Artkampen ” was to create competitions within the competition—to energize, inspire, and motivate all participants. Last year’s focus was on the top 3, which led to some participants pulling ahead and building a significant lead.
The key concept was gamification and finding challenges that would work for all geographic regions in Sweden—and that would allow users, for example, to challenge their closest friends to various small challenges. A solid brief and a productive collaboration involving the exchange of ideas led to the following results.
Preparation and Gamification
In “ Artkampen ” 2.0, we’ve added even more gamification elements and game-based design solutions to engage users even further. We’ve achieved this using the strategic approach known as “game thinking,” which involves using games and game-like elements to solve problems and create better experiences. We have also utilized industry-leading gamification frameworks that help us foster intrinsic and extrinsic motivation in users, which in turn leads to higher engagement.
The challenge with the 2024 version was the addition of a lot of new functionality
The creative bar was raised, and all aspects were fine-tuned in preparation for the development phase. There were many technical issues to resolve, both on the front end and the back end.
We began examining how the contest entries were linked to users, how users were linked to challenges through the contest entries, and how the challenges unlocked rewards—all within a large, dynamic ecosystem and set of rules.
A very fun, slightly unconventional development project where we can now create new challenges and new digital rewards for users ahead of every new summer break!
News for the 2025 Artkampen
AI Recommendations Speed Up Species Review
Ahead of the summer of 2025, AI for species identification was integrated into Artkampen. When a participant uploads a photo of their catch, the image is automatically analyzed, and a species suggestion is immediately displayed to the administrator. This feature supports manual review and helps ensure that catches are processed more quickly, with more consistent assessments and higher quality throughout the season.
Automated Workflow for Ice Cream Shipments
As an extra reward for getting started, all participants receive an automated “glassogram” via text message after registering their first catch. The solution is based on an integration with the UpUp service, where the entire process is handled via API—from triggering the reward to sending out the link—without any manual intervention.
Local Top Charts, Underdog Heroes, and Better Performance
Among this year’s new features is “Leaderboard Near You”—where participants can see how they’re performing compared to others in their geographic area. Another new feature is the chance to become a “litter hero”: by uploading photos showing that you’ve picked up litter during your fishing trip, you unlock digital achievements in the form of badges. The app has also been optimized for faster loading, especially in the achievement and catch report feeds.
Artkampen on YouTube
Sportfiskarna has produced a wonderful and engaging video on YouTube. Here you can see Victor and Hanna fishing as much as they can, with the goal of becoming big-game anglers in the “ Artkampen.”
Other marketing channels have included, for example, text messages sent to last year’s participants and an ad in the magazine *Svenskt Fiske*—Sweden’s largest fishing magazine.
What Customers Say
"From our first meeting with Tankbar to the finished product, it has been a pleasure to work together. Tankbar’s responsiveness and creative, solution-focused approach have been a common thread throughout the project. I also really appreciate working with an agency that offers all services under one roof—from ideas and concepts to UX/UI, development, operations, and support."
